ALL Ways Welcome at Joann’s Fine Foods

Craving Tex-Mex that is so good, it will make you want to two-step around the queso fountain? Ditch the tourist traps – your Austin Tex-Mex adventure starts where downtown’s heart beats with fiery flavor: Joann’s Fine Foods. Nestled on Congress, Joann’s ain’t just another taco joint. It is a vibrant fiesta of flavors, a friendly cantina where the margaritas flow like the Guadalupe and the food is so good, you will be saying “ay caramba!” with every bite. Imagine stepping into a sun-drenched diner, its soul buzzing with laughter, toasting beverages, and outside, the iconic Congress Avenue hums–but inside, Joann’s wraps you in the warmth of Tex-Mex tradition and lightly seasoned with a touch of Austin’s quirky charm.

Joann’s whips up Tex-Mex like it was invented right there in their kitchen! Start with a symphony of textures in a taco – crispy corn tortilla cradling melt-in-your-mouth barbacoa; tangy Pico de Gallo dancing on top; or dive into the gooey depths of queso with its creamy, tangy, and hint of heat. It is the perfect dip for chips, tortillas, straight up spoonfuls, or warm tortillas scooping up the cheesy goodness like tiny flavor boats.

Craving some Tex-Mex heat?

The sizzling fajitas will set your taste buds ablaze, a rainbow of peppers and onions whispering secrets of fire-roasted tales. Enchiladas smothered in rich, homemade sauces, each bite a harmony of spices that will have you singing praises to the Tex-Mex gods. But Joann’s ain’t just about the food (though it is pretty darn convincing). It is about the atmosphere.

Shrimp and grits tacos? Yes, please! Mole enchiladas that whisper hints of chocolate and chili? Sign me up! And do not forget the liquid sunshine – Joann’s margaritas are legendary, each sip a citrusy escape to patio paradise. The shaded patio is a balmy haven, perfect for watching the Austin parade go by. Inside, vintage diner vibes meet modern twists, creating a space that is both familiar and exciting. It is the kind of place where strangers become amigos over shared plates and swapped stories, all fueled by the magic of Tex-Mex camaraderie.

Joann's coaster

Forget the grim, forget the ordinary. Joann’s is where locals gather, where stories unfold over shared plates and laughter spills like cilantro lime dressing. It is the taste of Austin’s vibrant soul, the clinking of glasses a soundtrack to memories in the making. So, ditch the guidebooks, follow the aroma of sizzling fajitas, and let Joann’s Fine Foods be your Tex-Mex baptism by fire. It ain’t just a meal, it is an Austin experience. It is a taste of the city’s soul, a vibrant celebration of flavor and fun. Come hungry, come curious, come ready to fall in love with Tex-Mex, the Joann’s way. You will not regret it, Amigo.

What is Tex-Mex?

The sizzle of fajitas, the vibrant dance of salsa across a plate, the tangy chorus of queso fundido – in Austin, Tex-Mex is not just a meal, it is a symphony of flavors echoing through a rich cultural history. Yet, this vibrant culinary scene was not always the norm. Read on as the history unfolds of Tex-Mex in Austin, from its humble beginnings to its modern crescendo.

Act I: A Borderlands Blend

The story starts long before tacos became synonymous with breakfast. Indigenous communities like the Apache and Tonkawa laid the foundation with corn tortillas and barbacoa, while Spanish colonizers added their own flavors like chiles and spices. This culinary fusion intensified after Mexico’s independence, as Tejanos (Texans of Mexican descent) navigated the cultural crossroads of the Rio Grande Valley. Their kitchens became melting pots, simmering Tex-Mex into existence with ingredients readily available: beef from cattle ranches, Texana cheeses, and locally grown vegetables.

Act II: Chili Queens and Tourist Trails

By the early 20th century, San Antonio emerged as the Tex-Mex epicenter. The iconic “Chili Queens” – working-class Mexican women – dished up affordable, flavorful plates to cowboys and hungry passersby. Their influence reached Austin, with restaurants like Joe and Teresa’s serving up Tex-Mex staples like enchiladas and chili con carne. As tourism boomed in the 1930s, Austin adopted a more “Texanized” version of Tex-Mex, featuring sweeter sauces, ground beef instead of shredded, and flour tortillas alongside corn.

Act III: From Chili Con Carne to Craft Margaritas

The post-war era saw a surge of Tex-Mex restaurants in Austin, with iconic spots like Matt’s El Rancho becoming local favorites. Amidst the familiar enchiladas, whispers of change were brewing. In the 1970s, a new generation of restaurateurs, inspired by culinary adventures south of the border, started reimagining Tex-Mex. Fresh, regional ingredients replaced canned goods, complex sauces took center stage, and craft margaritas replaced sugary daiquiris. This “Nuevo Tex-Mex” movement revolutionized Austin’s dining scene, with pioneers like Fonda San Miguel earning national acclaim.

Act IV: A Symphony of Flavors Takes Center Stage

Today, Austin’s Tex-Mex is a vibrant orchestra, playing on tradition while improvising with unique gusto. Food trucks like Veracruz All Natural and Tacodeli push boundaries with creative fillings and unexpected ingredients. Upscale restaurants like Odd Duck and Güero’s Eastside Grill blend Tex-Mex with global influences, while casual joints like Torchy’s Tacos keep the flame of classic flavors burning bright. This culinary diversity reflects Austin’s own eclectic spirit, welcoming new interpretations while cherishing the Tex-Mex roots that run deep.

So, the next time you bite into a juicy Austin taco, remember the melody it carries. It is a melody woven from centuries of cultural exchange, resilience, and a shared love for bold flavors. The harmony of ingredients and traditions, evolving yet forever anchored in the heart of Austin’s identity. And with each bite, you become part of the chorus, contributing to the ever-evolving story of Tex-Mex in this vibrant city.