The South by Southwest extravaganza taking place in Austin Texas this week began in 1987 as a local music festival with 700 participants mainly from the region.

Today it is the world’s largest music festival of its kind with more than 2000 performers and nearly 30000 people attending. Although film and interactive technology are components music is still at the heart of the event. Bands from around the world come to the Texas capital city every March seeking to be discovered or to expand their audience.

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