Tourists bring a lot of business to Austin Texas they come to see the State Capitol the LBJ Library and the Texas State History Museum – in fact Austin is the fourth most-visited city in Texas. And every year more than 100000 people flock to the Congress Avenue Bridge to watch 1.5 million Mexican freetail bats emerge for nightly feedings.
In fact according to an analysis of Austin’s tourism industry commissioned by the Austin Convention & Visitors Bureau 19.8 million people visited the Austin area in 2010 an increase of 16 percent from 17 million visitors in 2009. Annual visitor spending totaled $3.9 billion and tourism provided 37900 jobs (a 2.7 percent increase) with employees earning $927 million (four percent increase) over the course of the year.
Austin: The Live Music Capital of the World
Live music is part of Austin – and it draws millions of tourists and local fans each year. With Sixth Street the South by Southwest music and film festival each March the Austin City Limits Music Festival each September plus other music-related industry events like the International Music Products Association (NAMM) and the International Folk Alliance conferences “music tourism” is a major industry.
In fact SXSW draws more than 100000 attendees to downtown Austin for two weeks every March and generates an estimated $100 million in economic impact. And the annual Austin City Limits Music Festival which celebrated its eleventh year in 2012 generates a whopping $73 million in economic impact for the city.